The Challenge

The original logo for “Be Glad Co.” did not include the company name. Instead, it said, “Rejoice & Be Glad.” How could we create multiple logo assets to help the whole brand feel cohesive?

The Method

Since the design challenge was complex, I didn’t want to overcomplicate our process. My goal was five business days from start to finish, and it worked. To achieve this, I worked with LeRoy (owner of “Be Glad Co.”) on an in-person “Brand Elevation Workshop.” By making the process collaborative, we eliminated unnecessary back-and-forth. We got to the heart of the matter and successfully defined our targets so I could hit a home run without revisions.

The Solution

It quickly became apparent that a custom lettering logo (from scratch) would deliver personality and cohesion across a broad set of assets. We have retained the charm and human qualities important to LeRoy’s brand and prepared him for the next level of growth.